[HERO HEADLINE — PART 1] [HERO HEADLINE — PART 2, teal-highlighted]
[BUSINESS NAME] helps [WHO THIS IS FOR] across [SERVICE AREA] — [WHAT YOU DO FOR THEM, one sentence, plain language].
[TRUST MICROCOPY — one short line reinforcing the offer]
What we do
[SERVICES SECTION TITLE]
[SERVICE 1 NAME]
[SERVICE 1 — one-line benefit]
- ✓[SERVICE 1 — selling point 1]
- ✓[SERVICE 1 — selling point 2]
- ✓[SERVICE 1 — selling point 3]
[SERVICE 2 NAME]
[SERVICE 2 — one-line benefit]
- ✓[SERVICE 2 — selling point 1]
- ✓[SERVICE 2 — selling point 2]
- ✓[SERVICE 2 — selling point 3]
How it works
[HOW IT WORKS SECTION TITLE]
[STEP 1 TITLE]
[STEP 1 DESCRIPTION — what happens first]
[STEP 2 TITLE]
[STEP 2 DESCRIPTION]
[STEP 3 TITLE]
[STEP 3 DESCRIPTION]
What you're paying for
What's actually involved
A website is more than a page that looks good. Here's what we handle on every build, whether you notice it or not.
Hosting, domains and DNS
Your site live on your own domain, with your email still working afterwards.
Security
HTTPS set up properly, security headers, and spam protection on your forms.
Found on Google
Built fast and structured so search engines can read it.
Accessibility
Meets the WCAG 2.1 AA standard UK law expects, tested before launch.
Privacy and the law
A contact form collects personal data, so you get a privacy policy, and analytics that don't need a cookie banner.
Still working next year
Documented, updated, and looked after if you want us to.
Most of this is invisible when it's done right, and expensive when it isn't. It's the difference between a page and a website.
Building it yourself? Genuinely, have a go — the tools are good now. This list is what to look up when you do.
Pricing
Plain prices, agreed up front
[SERVICE CATEGORY 1]
[TIER 1 NAME]
[TIER 1 DESCRIPTION — what is included]
[TIER 2 NAME]
[TIER 2 DESCRIPTION — what is included]
[TIER 3 NAME — RECURRING]Optional
[RECURRING TIER DESCRIPTION]
[SERVICE CATEGORY 2 — delete this group if only one applies]
[TIER 1 NAME]
[TIER 1 DESCRIPTION — what is included]
[TIER 2 NAME]
[TIER 2 DESCRIPTION — what is included]
[TIER 3 NAME — RECURRING]Optional
[RECURRING TIER DESCRIPTION]
[PRICING FOOTER NOTE — reinforce fixed pricing, ownership, and any rolling/monthly terms]
Work
Recent and in progress
[PROJECT 1 NAME]
[PROJECT 1 — one-line description]
Live[PROJECT 2 NAME]
[PROJECT 2 — one-line description]
In progressWhy [BUSINESS NAME]
[WHY-US SECTION TITLE]
[TRUST POINT 1 — HEADLINE]
[TRUST POINT 1 — supporting detail, ideally a specific example]
[TRUST POINT 2 — HEADLINE]
[TRUST POINT 2 — supporting detail]
[TRUST POINT 3 — HEADLINE]
[TRUST POINT 3 — supporting detail]
[TRUST POINT 4 — HEADLINE]
[TRUST POINT 4 — supporting detail]
[TRUST POINT 5 — HEADLINE]
[TRUST POINT 5 — supporting detail]
Questions
The things people usually ask
[FAQ QUESTION — e.g. do I need to be technical?]
[FAQ ANSWER]
[FAQ QUESTION — e.g. what's included / pricing]
[FAQ ANSWER]
[FAQ QUESTION — e.g. timelines]
[FAQ ANSWER]
[FAQ QUESTION — e.g. ownership of the site/systems]
[FAQ ANSWER]